I am Head of Research and Analysis Centre for Science and Policy, University of Cambridge, as well as Principal Researcher of basic and applied decision-making at the University of Cambridge.
I am a psychologist by training, with a specific interest in decision-making under risk and uncertainty, folk beliefs in the unconscious, as well as an interest in examining effectiveness of methods of behavioural change.
I work closely with others in disciplines including: machine learning, management, philosophy, linguistics, neuroscience, behavioural economic, economics, and medical sciences.
I am also interested in science communication, and understanding effective ways of engaging the public on matters related to social policy.
The ethos of my work has been to take a critical eye to well accepted views and challenge the status quo. As a result, my research interests cover a range of areas that include decision-making, learning, problem-solving, biases, risk and uncertainty, agency and control, and the unconscious.
My research helps answer questions like:
How do we make decisions in uncertain and risky situations?
What common folk beliefs are there on how our unconscious is being manipulated?
Why do some factors impact our choices more than others?
Why nudges are not the answer to effective wide scale behavioural change?
I have been working with Fuel (an arts based company) for several years now on several exciting projects, the most recent of which was "the lab" which is a Wellcome Trust funded project that helps bring life sciences researchers and artists together to work on innovating and representing scientific ideas to mass audiences.
Link to a recent report with describes the work that was done in "THE LAB"
I was invited at the writing stage of the adaption of 'Touching the void' a book about two mountainer's for the theatre. Fuel theatre company wanted to have a psychological perspective on the themes of book - facing extreme uncertainty, moral judgment, and our will to survive when it counts..
I spent the day with the newly appointed government in this arts project, in which as scientific advisor I presented with them several interventions informed by behavioural change frameworks (like Nudge) to solve a social policy problem... the results of their decision will be presented in the exhibition "Sortition" that will be touring the country...